Business Manager for Media Buyers: Complete Guide

Facebook Business Manager (BM) is the central tool for managing advertising activities. For a media buyer, BM is essential: without it, you can't scale, work in a team, or manage budgets effectively. In this guide, we'll cover everything you need to know about BM.

What Is Business Manager

Business Manager is Facebook's platform for managing pages, ad accounts, and teams. It allows you to: create and manage multiple ad accounts, add users with different access levels, use corporate payment methods, track all transactions in one place, and protect accounts from bans. For more on choosing quality accounts for BM, read our guide on Facebook accounts.

How to Create Business Manager

Go to business.facebook.com/create and click "Create Account". Enter your company name, your name, and email. After email confirmation, you'll get access to the dashboard. We recommend setting up two-factor authentication immediately.

BM Setup for Arbitrage

1. Adding Ad Accounts

You can add up to 25 ad accounts in BM (the limit increases with BM age). Add accounts gradually — all at once looks suspicious to Facebook.

2. Payment Setup

Add a credit card or set up invoicing. For large budgets, we recommend corporate cards with high limits.

3. Adding Users

If you work in a team, add employees with restricted permissions. This allows budget control and protects the account from mistakes.

4. Security Settings

Must-haves: 2FA, login notifications, IP whitelist, regular password changes. Many media buyers lose their BM to hacking — don't be one of them.

How to Avoid BM Bans

Facebook thoroughly checks Business Manager. Main ban reasons: suspicious activity (sudden budget increase, mass account addition), information inconsistency, ad complaints, association with banned BMs. To avoid bans, warm up new BM for 2-4 weeks before active use, increase budgets gradually, use quality proxies and anti-detect browsers, and don't share access with third parties.

BM at BLA SHOP

Our catalog features accounts with ready-made Business Manager, making your start much easier. You can buy an account with BM and start advertising immediately. Browse the BLA SHOP catalog to choose the right option.

Summary

Business Manager is the foundation of professional media buying. Proper setup, security, and gradual scaling will let you work long and effectively. Buy BM-ready accounts from BLA SHOP and start without hassle.